MASA is revolutionising Make-Up Artistry standards and education. Make-Up Art Standards Authority was founded specifically to fill in the gaps in Make-Up tuition and bring current industry practice back into the educational framework.

Founded by the owners of Artistry Network who all have ongoing relationships with Make-Up Artists and understand the value of education, sharing, mentoring and decent friendly professional advice.

Above all we aim to help artists achieve their dreams.


MASA’s mission is to provide the best possible standards and practices in Make-Up Artistry education, for those interested in becoming successful Make-Up professionals.


MASA course frameworks and facilitation guidelines allow for best and most current industry practices to be incorporated, trained and reviewed.

We believe the best artistry education comes from a collaboration of educational structure, coupled with expert industry advice and tuition from leading Make-Up Artists and industry professionals.


To be the world leading educational body for Make-Up Artistry, With MASA graduates being the most sought after in the industry.

MasaExecutives GeorgeHammer George Hammer has been a formidable face in the beauty industry for over three decades.

Founder of The Urban Retreat Group, which is world renowned for being the ultimate destination for health and beauty services, with a spectacular flagship location of over 15000 square feet in Harrods, George was also pivotal in the evolution of the famous Sanctuary Spa in Covent Garden.

Having brought internationally acclaimed brands such as Aveda, L’Occitane, Tweezerman, Murad, Leighton Denny and Ruby & Millie Cosmetics to the UK, George has a strong affinity for ongoing development and education.

His leadership skills and entrepreneurial flair, have led to his appointment as Chairman of Habia Skills Academy and more recently joint chairman of the government trailblazer apprenticeships programme for the Hair and Beauty industries.

Louise_Portrait_B&WLouise Baynes Specialising in instructional design and e-Learning, Louise began her career as a Communications Educator for internationally renowned network company O2. This cutting edge Digital Director ensures that she remains at the top of her field, by keeping abreast of digital marketing and emerging technologies. An early interest in beauty and design, have steered Louise’s career towards the creation of bespoke learning management systems and web-based tools for the industry leading to her working on beauty, fragrance and retail projects for companies such as Gucci, Levi, Jo Malone, St. Tropez and Marks & Spencer. Louise is passionate about online training and supporting the needs of freelance Make-Up Artists.

CarolineYoung Caroline Young Since graduating as a Make-Up Artist, from the London College of Fashion over 15 years ago, Caroline has gone on to work for some of the most prestigious companies in the industry. Evolving the skills and experience gained whilst working as a Make-Up Artist for brands such as Bobbi Brown (in their first Dickens and Jones location in London), MAC, and progressing to Global Education roles at Jo Malone and St. Tropez, Caroline went on to develop her passion for Artistry and Education, by creating digital tools for luxury learning. Her roles as International Director of Artist Training & Development at MAC, Global Training and Artist Relations Director at St. Tropez and Executive Director of Global Education for Jo Malone London, have allowed Caroline to focus on product development and training, whilst working simultaneously alongside award winning Make-Up Artists and Manufacturers. Caroline is still active as a Make-Up Artist and Education Consultant for beauty brands and start-ups. As a keen supporter of Make-Up masters, this inspirational mother of two remains focused on elevating the position of Make-Up education within the UK and on a global scale.

HayleyJones Hayley Jones Hayley has experience within all aspects of Make-Up Artistry and is the tech focused one of the Executives. Having studied Beauty Therapy, 3D Design and then moving on to study a BA (hons) in Make-Up and Prosthetics for Performance at the London College Of Fashion, Hayley has a great all round education within Make-Up Artistry, and is passionate about helping others succeed in this creative industry. After working in Film, TV and Theatre. Hayley has now moved more towards the digital side of the industry. Her skills along with being a Make-Up Artist include Wig Making, knotting, Hair styling, Barbering, SFX and Prosthetics. If you ever need any help or advice, head over to Artistry Network and she will be happy to help!